Series: Evaluating NPI Success Evaluating NPI Success: Counting Costs In previous articles, we've examined what constitutes a successful NPI. To summarize: an NPI or product launch is successful when a brand makes the most profit possible for that product.
Series: Evaluating NPI Success Evaluating NPI Success: Time The success of a new product introduction is dictated by how completely a company or brand is able to capture its money making potential from a product launch. In this
Series: Evaluating NPI Success Evaluating NPI Success: What is a successful NPI? One thing that every business has in common is the need to make money. The thing that every company making physical products has in common is that they need to
New Product Introduction Understanding the Product Development Lifecycle Bringing a new product to market is a challenging and oftentimes complicated process. To do so, companies must follow a series dof steps known as the Product Development Lifecycle. These
